One Show - Paul Rand Tribute Film (2007)

สั่งลาปี 2007 ด้วย Master of modern American Graphic Design
Paul Rand (1914-1996) นักออกแบบที่มีอิทธิพลต่อการออกแบบคอร์ปอร์เรท ไอเดนทิทิตี้ ผู้ถูกขนานนามว่า "the designer's art"

"A trademark is a picture.
It is a symbol, a sign, an emblem, a sign of the quality, blend form and content.
Trademarks are animate, inanimate, organic, geometric.
They are letters, ideograms, monograms, colours, things.
They indicate not represent but suggest end are stated with brevity and wit."

-Paul Rand - 1960-



A 4 minute short about Paul Rand created for his posthumous induction
to the One Club Hall of Fame in 2007. Produced for Imaginary Forces by
Cara McKenney and executive produced by Maribeth Phillips.
Additional I.F. credits go to designer/animators Joey Salim, Jeremy Cox
and Liz Centolella and animators Andrew Chung, Sean Eno and
Chase Massingill. It was edited by I.F.'s Corey Weisz, with sound design by
Derek Lee. From: http://commercial-archive.com